The sample campaign lets you walk through the entire campaign flow, setting goals, filtering creators, selecting influencers, writing a brief, reviewing drafts, giving feedback, approving content, checking out at zero, and seeing a simulated performance dashboard. Every step works exactly as it does in a real campaign.Documentation Index
Fetch the complete documentation index at: https://anchors.in/docs/llms.txt
Use this file to discover all available pages before exploring further.
The sample campaign is available to all accounts, including free plan users. No credit card is required, and no money moves at any point.
What you will experience
Full campaign setup
Goals, budget, audience filters, influencer criteria — all real fields, all working.
Real creator browsing
Browse matched influencers. Open full profiles for Mira and Kartik.
AI brief generation
anchors writes personalised briefs for each creator based on your product input.
Draft review and feedback
Read drafts, suggest changes, practice giving clear feedback.
Zero rupee checkout
The real payment page appears, everything at zero. Click Pay and you are through.
Simulated performance
See what the live dashboard looks like with dummy metrics for Mira & Kartik.
How to start a sample campaign
From your dashboard, click Create Sample Campaign.
You will enter the same campaign creation flow as a real campaign. Every step works the same way.
A Sample Campaign banner appears at the top of every screen throughout the flow. This stays visible the entire time so you always know you are in the sample and not a live campaign.
The full sample flow at a glance
Step 1: Campaign Info
Set your campaign goal, business type, budget range, and dates exactly as you would for a real campaign.
Try different goals and see how the description changes. Set a budget range that is close to what you would actually spend. This makes the rest of the sample feel relevant to your real situation rather than a generic demo.
Step 2: Influencer Criteria
Set your creator and audience filters. The same fields available in a real campaign are all here.
Try setting your actual target audience, the job roles, seniority levels, and locations you would want to reach in a real LinkedIn campaign. The Campaign Outline panel on the right updates in real time to show estimated reach and influencer count based on your inputs.
This is a good step to spend time on, even in the sample. Understanding how filters change the creator pool and estimated reach helps you set better criteria when you run a real campaign.
Step 3: Review Campaign Outline
Before moving to creator selection, anchors shows you the campaign estimate based on your filters.
Review the estimated reach, number of influencers, and expected expense. Click Confirm to move to creator selection.
Step 4: Select Influencers
The creator selection step in the sample campaign works very closely to a real one. You will see a full list of relevant influencers matched to your campaign criteria, real profiles, real follower counts, and real content categories.
You can browse all matched creator cards in the sample, scroll through the list, read the surface-level details, and get a real sense of the kind of creators anchors surfaces for your criteria. However, View Detailed Insights is only unlocked for two creators: Mira and Kartik. All other creator cards are visible but their deep profile analysis is reserved for live campaigns.
Meet Mira and Kartik
These two profiles are fully unlocked in the sample. Use them to understand what a complete creator evaluation looks like before you do it with real budget on the line.
Mira
LinkedIn creator focused on marketing, brand building, and startup growth. Full profile unlocked, audience breakdown, engagement trends, content format split, top posts, and posting frequency all available.
Kartik
LinkedIn creator focused on B2B sales, SaaS, and professional growth content. Same full detail set as Mira — giving you a real side-by-side comparison to practice creator evaluation.
What you can do on every creator card
| Action | Available for all creators | Available for Mira and Kartik only |
|---|---|---|
| View card details (followers, ER, categories) | Yes | Yes |
| Select or Ignore | No | Yes |
| Add Note | Yes | Yes |
| Check why we selected | Yes | Yes |
| View Detailed Insights (full audience breakdown) | No | Yes |
Step 5: Product Details and Brief
Add your product details and write a campaign brief exactly as you would in a real campaign.
Fill in:
- Product or service name
- Product description and value proposition
- Reference link
- Content creation mode — brand-provided or influencer-written
- Campaign brief
- Campaign guidelines
The AI brief generation in the sample campaign works exactly the same way as in a real campaign. The brief anchors creates for each creator is personalised based on your product details and the creator’s profile. This is a good opportunity to see how the AI interprets your inputs and whether the output matches your expectations.
Step 6: Review Details
The full campaign summary page shows everything you have entered across all steps.
Go through each section: campaign info, audience criteria, influencer criteria, product details, and campaign requirement. This is the same page you would see before activating a real campaign. When you are satisfied, click Continue.
In a real campaign, clicking Continue takes you to checkout, where you pay the campaign amount. In the sample campaign, the checkout page appears exactly as normal, but every amount shows as ₹0. Collaboration charges, GST, total payable, all zero.Click Pay to complete the sample checkout and activate the campaign. No payment is processed and no money moves.
This is by design. Seeing the real checkout layout, with all the line items, credit fields, and payment options, at zero cost means you know exactly what the payment step looks like before you do it for real.
The post-activation sample experience
After the review step, your sample campaign is marked as active. You will see the same Campaign Activated confirmation screen as a real campaign, with the Sample Campaign banner visible at the top.
From here, the sample campaign walks you through the full post-activation flow.
Reviewing sample drafts
Mira and Kartik automatically submit pre-written drafts for your review. These drafts are generated based on the brief you wrote and the product details you entered.
The draft review panel works exactly as it does in a real campaign:
- Read the post preview as it would appear on LinkedIn
- Toggle between mobile and desktop preview
- Open the original brief to compare against the submitted draft
- Check how many suggestion rounds remain
Giving feedback on sample drafts
Click Suggest Changes to open the feedback panel.
Write your feedback in the Give Suggestions field. Be as specific as you would in a real review. Submit the feedback, and the draft will be updated to reflect your requested changes.
This is the best part of the sample campaign for teams who have never reviewed influencer content before. You get to practice giving clear, actionable feedback in a low-stakes environment before you do it on a paid campaign with real timelines.
Approving a sample draft
When the draft looks right, click Approve Post. The confirmation pop-up works the same way as a real approval; it asks you to confirm because approval is permanent.
Once approved, the creator moves to the live date assignment stage.
Setting sample live dates
After approving drafts, assign go-live dates for Mira and Kartik using the same calendar picker as a real campaign.
No posts actually go live on LinkedIn. But you get to practice the scheduling step and understand how staggering dates works before you do it in a real campaign.
Sample performance view
Once live dates are set, the sample campaign shows you a simulated performance dashboard with dummy data for Mira and Kartik.
This gives you a feel for what the live tracking dashboard looks like — impressions, engagement, budget utilisation, and creator-level metrics — without waiting for a real campaign to run.
Why anchors built this..
Running an influencer campaign for the first time on a new platform is a real risk. You are putting budget into something you have never used, hoping the workflow makes sense and the data is what you expected. The sample campaign exists to remove that risk completely.No surprises on your first real campaign
By the time you activate a paid campaign, you have already been through every step. Nothing is unfamiliar.
No sales call needed
The sample is self-serve. Explore it at your own pace without needing a demo or a walkthrough from the anchors team.
Good for internal sign-off
If your team or leadership needs to understand how anchors work before approving the budget, walk them through the sample together.
Honest about what you are buying
You see the real checkout page, the real creator cards, the real draft review flow. Nothing is dressed up for a demo.
What the sample campaign does not include
The sample covers the full campaign flow. A few things work differently by design:Full creator deep dives
Detailed Insights are only unlocked for Mira and Kartik. All other creator cards are browsable but not fully openable.
Live LinkedIn posts
No content is published to LinkedIn during the sample. Posts are approved and scheduled but nothing actually goes live.
Real performance data
The performance view uses simulated data. Real metrics require real posts syncing from LinkedIn.
AI Analysis Report
Comment intelligence and audience analysis require actual post data to generate. Not available in sample mode.
What the sample does include that surprises most people
Real checkout page at zero
The payment page appears exactly as it does in a real campaign — every line item, credit field, and payment option visible. Everything just shows as zero rupees.
Real matched creator pool
You see a real list of influencers matched to your campaign criteria, not placeholder cards.
AI-generated briefs
anchors generates a real personalised brief for Mira and Kartik based on your actual product input.
Real draft review flow
Drafts are submitted, feedback works, approval is permanent — the full review cycle runs exactly as in a paid campaign.
Ready to run a real campaign?
Once you have walked through the sample, you have everything you need to launch a real campaign with confidence.Launch your first campaign
The full step-by-step guide to creating and activating a real campaign on anchors.
Understand influencer criteria
How the campaign creation flow works and what to watch out for in each step.
See pricing
Find the right plan for your first campaign.
Sign up
Create your brand account on anchors. No credit card required to start.