Use this file to discover all available pages before exploring further.
Creating a campaign on anchors follows a 5-step flow. Each step builds on the previous one, so work through them in order. This page walks you through what each step asks for and where to pay close attention.
On the Free Trial? You can walk through the entire campaign creation flow, explore all features, and save your campaign as a draft — no credit card needed and when you’re ready to activate and go live.
This step sets the direction for your entire campaign. What you enter here tells the platform what kind of campaign you’re running and who it’s for.Campaign goalPick the one goal that best describes what you want from this campaign.
Goal
When to use it
Awareness
You want as many relevant people as possible to see your brand
Traffic
You want people to click through to a page or product
Engagement
You want comments, shares, and conversation around your content
Audience growth
You want your brand’s LinkedIn following to grow
Product launch
You’re introducing something new and want fast attention
Measured metricChoose between Member Reach (unique people who saw the post) or Impressions (total views including repeat views). For most campaigns, member reach is the more meaningful metric.Business typeThis directly affects which creators the algorithm matches you with.
Type
What it means
B2B
You’re selling to other businesses
B2C
You’re selling to individual consumers
D2C
You sell directly to consumers, without retail middlemen
Budget and datesSet a minimum and maximum budget. The algorithm uses this range to decide how many creators can be included and at what tier.For dates, set a start date (earliest any creator should post) and an end date (when the campaign window closes).
Keep at least 5–7 days between your start and end date. If all creators post on the same day, it looks like a coordinated bulk push and hurts engagement. Spread posts across a few days, it feels more organic and performs better.
This is the most important step in the whole flow. What you set here determines which creators the platform surfaces. Spend time here — it directly impacts your campaign results.Creator filters
Filter
What it does
Watch out for
Follower range
Sets the creator tier
Wider range = more options but varied pricing
Gender
Filters by creator gender
Only use this if your product genuinely needs it
Past collaborations
Filters creators who have or haven’t worked with brands
New-to-collab creators often feel more authentic
Post format
Text only, or text with image
Match this to what your brief will ask for
Content category
What the creator usually posts about
Most important filter for content relevance
Creator location
Country, state, city
Use for regional or language-specific campaigns
Audience filtersThis is where LinkedIn influencer marketing earns its value. You’re not just picking a creator — you’re picking the audience behind them.
Filter
What it does
Job roles
The professional roles you want to reach
Seniority
Entry level, manager, director, CXO — match this to your buyer
Audience location
Where the creator’s audience is based
Don’t skip audience filters. A creator with 40,000 followers could have an audience that’s mostly students or people outside your target market. The only way to know is to set audience filters and check the data before selecting.
Campaign Outline panelOn the right side of the screen, a live Campaign Outline panel shows you estimated reach, expected spend, and how many creators match your current filters. Click Refresh after changing filters to update the estimate.
Before moving to the next step, anchors shows you a summary popup with the current campaign estimate — projected spend, estimated reach, and number of matching creators. This is a checkpoint, not a commitment. If anything looks off, close the popup and adjust your criteria. Click Confirm to proceed to creator selection.
Here, you select the recommended creator and decide who goes into your campaign. You can work in two modes:
AI Mode: the platform recommends creators ranked by how well they match your campaign
Manual Mode: you apply advanced filters and build the list yourself
Each creator card shows their profile, follower count, average engagement rate, content categories, and past collaboration count. A recommendation strip explains why they were suggested.
Before selecting any creator, click View Detailed Insights. This opens the full audience breakdown by job title, seniority, industry, and location. This is the data that actually tells you if the creator is right for your campaign; don’t skip it.
Actions on each card
Action
What it does
Select
Adds the creator to your campaign
Ignore
Removes them from the list
Add Note
Saves an internal note visible only to your team
Check why we selected
Opens the match logic for that creator
Manual mode filters (not available in AI mode)
Badge — creator quality markers on the platform
Average likes — filter by expected traction per post
Years of experience — how long they’ve been creating content
Company tier — the kind of companies they’re associated with
Collaborated with (included) — find creators who’ve worked with specific brands
Collaborated with (excluded) — filter out creators who’ve worked with competitors
Use the Suggested, Selected, and Previously Suggested tabs to stay organised. If you’re comparing many creators, add notes as you go so you don’t lose context.
You can always access those creators via - Dashboard > My influencers > Selected Influencers
This step is split into two parts: product details and the campaign brief.Product details
Field
What to enter
Product/service name
The exact name of what you’re promoting
About the product
Full description, value proposition, use case, and context
Reference link
A URL where creators can learn more or verify details
Content creation modeDecide who writes the post.
Mode
Best for
Brand provides content
Campaigns where exact messaging or compliance matters
Influencer creates content
Campaigns where authenticity and a native feel matters more
If you go with brand-provided content and send the same copy to every creator, posts will look identical — one of the most common ways a campaign looks obviously paid. Even with brand content, let creators adapt the wording slightly.
Writing the briefYou can write the brief manually or use anchors AI to generate one from your product details. The AI brief includes a suggested post angle, key talking points, and content guidelines tailored to the creator’s style and audience. Always review it before sending.Manual brief fields:
Field
What to include
Assign influencers
Choose which creators receive this brief
Post format
Text, or text with image
Campaign brief
The story, angle, key product points, and what the post should communicate
Campaign guidelines
Dos and don’ts, tone, mandatory mentions, legal restrictions
Images / assets
Product photos or visuals the creator can use
UTM link
Add if you’re tracking clicks (note: links can reduce organic reach on LinkedIn)
You can create multiple briefs within the same campaign — useful when different creators need a different angle on the same product. Reuse from Previous lets you pull in brief content from a past campaign instead of writing from scratch.
The final step before activation. Everything is pulled together here so you can check it all in one place.Go through each section:Campaign Info — goal, measured metric, platform, industry, business type, budget, and campaign dates.Audience Criteria — job roles, seniority levels, and locations. If this is empty, your campaign will reach a broad audience with no professional targeting applied.Influencer Criteria — creator filters: follower range, content category, post format, and location.Product Details — product name, reference link, and description. This is what creators will use to understand your product before writing.Campaign Requirement — the final brief and guidelines assigned to each creator. Read it as a creator would. Does it give them enough to write a good post?On the right side, the Campaign Outline panel shows your final estimated reach, creator count, and expected spend. Click Check Latest Outline to refresh if you made any changes.When everything looks right, click Activate Campaign to move to payment and launch.
